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Perspectives Blog

We are researchers at heart. We want to understand what makes people tick, what motivates them and helps them change their behaviors. We love forming and testing hypotheses, so we can quickly experiment to find what works to empower people, patients, customers, and employees.

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Good Research Question: "What strikes you about this page?"

What captures users' attention and how to translate it into insights
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Good Research Question: "When was the last time you [did activity]… ? What happened?"

The best insights are in the details and you find the details by asking specific questions.
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Good research question: "What are your company’s official and unofficial-but-agreed-upon policies? What are the unspoken rules?"

Deepen your understanding of the local and larger currents that affect how your participants think and behave.
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Good Research Question: "What’s behind this door?" Looking behind the scenes and off stage.

4 ways UX researchers can delve into the unfiltered lives and spaces of participants to uncover profound truths.
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Why asking “do you like…?” is a really bad research question

Dive deep into meaningful insights: asking open-ended questions in qualitative research
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Good Research Question: "What’s on your calendar this week?"

Want to understand your user? Ask about their calendar.
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