Research & Strategy

We observe and interpret current realities so you can take action today. We also explore and map out what’s coming next so you can prepare for future opportunities.

Helpfully learns as much as we can about consumers, customers, clients, competitors, and other stakeholders in order to find insights into their behaviors, attitudes, and unmet needs. From shop-alongs to shadowing, interviews, product analytics, surveys, to mobile ethnography — we have the tools and know how.

Strategy requires knowing what to say no to. By rapidly understanding your opportunity space, we develop the tools and strategies that guide the right paths forward. We can then create — or co-create — solutions that offer the most potential and chance for success.

  • User & Customer Interviews
  • Ethnographic Research / Field Work
  • Desk research
  • Competitive Analysis
  • Current product analytics
  • Market Segmentation
  • Planning
  • Product Development
  • Conceptual mapping
  • Key features
  • Co-creation with internal and external stakeholders

Experience Design & Prototyping

Helpfully brings design to the forefront, focusing on where design can make experiences and outcomes better. Designing the right thing — and designing it right — separates industry winners from the companies you’ll never hear about. Helpfully encourages clients to take a holistic view of their service lines and products, and we use a diverse range of design lenses: UX design, communications design, information architecture, product design, and service design.

We understand the importance of distilling and interpreting what we learn through research and discovery. It drives insights that lead to ideas that we can test as hypotheses.

Prototyping is a way to create deep — and common — understanding. It’s a way of uncovering requirements and constraints — which drive design decisions. Prototyping is a way to get an idea out of your head and off a whiteboard or piece of paper. Across tech platforms, we can bring high-fidelity prototypes to life.

  • Customer Experience Journey Mapping
  • Experience Strategy
  • Service Design Blueprints
  • Product design (and design systems)
  • Metrics and Analytics
  • Operating Systems and platforms
  • Product Strategy
  • Requirements gathering
Visit us: Ponce City Market, 675 Ponce de Leon Ave, NE, Suite 223, Atlanta, GA 30308
- By submitting your details, you are granting us permission to store and process your data as according to our Privacy Policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

“Helpfully and Zach were great at quickly diving in with us
to help us accelerate our growth. They are quick to deliver value and a key team to have in our back pocket. They understand people — and what drives them —as much or more as they understand tech trends.”

— Jonathon Scott Green, CEO Grabir