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Our Services

Helpfully delivers novel research insights, which lead to productive strategy conversations. Then we host strategic workshops to drive teams toward expansive solutions. Finally we bring requirements into focus with design and prototyping. We also train and upskill teams at every step along the way. Sometimes our education is informal through our partnership work and showing new frameworks and ways of working. We also can design educational programs to reinvigorate and cross train product teams, researchers, and designers.

Research & Strategy

We observe and interpret current realities so you can take action today. We also explore and map out what’s coming next so you can prepare for future opportunities. Helpfully learns as much as we can about consumers, customers, clients, competitors, and other stakeholders in order to find insights into their behaviors, attitudes, and unmet needs.

From shop-alongs to shadowing, interviews, product analytics, surveys, to mobile ethnography — we have the tools and know how. Strategy requires knowing what to say no to. By rapidly understanding your opportunity space, we develop the tools and strategies that guide the right paths forward. We can then create — or co-create — solutions that offer the most potential and chance for success.

Research & Strategy Services

Customer journey maps & service design blueprinting

Market research via diary studies & online communities

Ethnographic research and field work

Competitive analysis & market segmentation

Analysis of current product metrics & flows

Co-creation with internal and external stakeholders

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Design & Prototyping

Helpfully brings design to the forefront, focusing on where design can make experiences and outcomes better. Designing the right thing — and designing it right — separates industry winners from the companies you’ll never hear about.

Prototyping is a way to get an idea out of your head and off a whiteboard or piece of paper. Across tech platforms, we can bring high-fidelity prototypes to life.

Helpfully encourages clients to take a holistic view of their service lines and products, and we use a diverse range of design lenses: UX design, communications design, information architecture, product design, and service design. We understand the importance of distilling and interpreting what we learn through research and discovery. It drives insights that lead to ideas that we can test as hypotheses.

Prototyping is a way to create deep — and common — understanding. It’s a way of uncovering requirements and constraints — which drive design and business decisions.

Design & Prototyping Services

Design education, training, & upskilling product teams

Experience strategy

Requirements gathering

Product design & and design systems


Product roadmaps & evolution

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