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Perspectives Blog

We are researchers at heart. We want to understand what makes people tick, what motivates them and helps them change their behaviors. We love forming and testing hypotheses, so we can quickly experiment to find what works to empower people, patients, customers, and employees.

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Good Research Question: Can you draw [the company or other subject of study]?

Want to understand how people think about and interpret a complex concept? Ask them to try drawing it.
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Good Research Question: Can you draw the process?

If you can draw the process of making toast, you can make complex processes clear.
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Unlocking UX Success: Internally Marketing Your Research

Learn the skill of internal marketing and see your recommendations come to life.
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Unlocking UX Success: Capture insights with a personal note taking system

Discover the power of personalized note-taking and unveil expert strategies to craft compelling narratives from your insights.
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Unlocking UX Success: Soft Skills That Turn Insights into Action

Your capacity to master soft skills is the key to making recommendations that truly resonate and drive impact.
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Good Research Question: What do you see as the benefits or drawbacks of the concept? Does this concept have a place in your [life/ business]?

Elevate your research with Concept Testing and discover what your users REALLY want.
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