Perspectives Blog
We are researchers at heart. We want to understand what makes people tick, what motivates them and helps them change their behaviors. We love forming and testing hypotheses, so we can quickly experiment to find what works to empower people, patients, customers, and employees.
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April 4, 2024
A Story from Field Work: Challenging Assumptions in UX Research
Decoding the language and importance of grocery lists during a shop.
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February 8, 2024
Good Research Question: "Can you draw [the company or other subject of study]?"
Want to understand how people think about and interpret a complex concept? Ask them to try drawing it.
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January 18, 2024
Good Research Question: "Can you draw the process?"
If you can draw the process of making toast, you can make complex processes clear.
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January 4, 2024
Unlocking UX Success: Internally Marketing Your Research
Learn the skill of internal marketing and see your recommendations come to life.
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December 14, 2023
Unlocking UX Success: Capture insights with a personal note taking system
Discover the power of personalized note-taking and unveil expert strategies to craft compelling narratives from your insights.
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December 7, 2023
Unlocking UX Success: Soft Skills That Turn Insights into Action
Your capacity to master soft skills is the key to making recommendations that truly resonate and drive impact.
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