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Perspectives Blog

We are researchers at heart. We want to understand what makes people tick, what motivates them and helps them change their behaviors. We love forming and testing hypotheses, so we can quickly experiment to find what works to empower people, patients, customers, and employees.

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Good Research Method - Service Safari

A nimble and inexpensive research method for small teams needing indepth solutions.
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‘Cultural Probe’ Assignments & Capturing Artifacts

Unveiling Insights through Material Culture and Subjective Experiences
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Good Research Question: "When was the last time while using [x tool] you wanted to throw your phone on the ground?"

Frustrations are incredibly powerful tools to slice into experiences.
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Good Research Question: "What advice would you give someone to succeed in ... (your position / situation)?"

The advice someone gives gives a fuller picture of their organization, their role, and who they are.
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Good Research Question: "What are some of the big changes your business is making now or has made?"

Better understand the world your user lives in by asking about change management.
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Good Research Question: "What’s on your phone home screen?"

Asking "what's on your phone home screen" is a powerful, creative, and fun way to get to deep insights around user's priorities, behaviors, preferences, and culture.
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