How can small businesses simplify launching, running, and optimizing GoogleAds to efficiently find customers in their city, state or even nationwide? Helpfully ran service vision workshops with Google, a large financial services company, and a development team to distill requirements, customer journeys and screen flows.

What is the state of company culture from the c-suite to the front-line workers, regarding waste pickup at residences and businesses? Helpfully partnered with a change management consultancy to do 40+ interviews and even a front-line site visit to challenge and improve customer-centricity.

What can inspire teams to deliver outstanding customer service? Helpfully concepted and designed a site-specific installation at the corporate headquarters that included VR stations, large touchscreens, interactive data visualizations for net promoter score (NPS) and other customer service insights, and a signable ‘commitment wall’.

What do parents think about when considering toys and developmental tools for their infants and toddlers? Helpfully researched and queried parents in 10 countries (1100 total respondents) to understand brand awareness, purchase frequency, channels, and needs.

What do small businesses and even individuals need to protect their health — across payers, providers and patients — using blockchain technologies? Helpfully consulted with CarynHealth to bring a grand vision into practical reality across strategy, positioning, and service design.

What’s the future of patient experience? Helpfully has researched the state of healthcare today and what it might look like tomorrow. We have translated insights into scenarios about the various futures for healthcare experiences — five to ten years into the future to power company strategy.

How do arthritis sufferers think about their condition, their goals for quality of life, and healthy living — in spite of symptoms? Helpfully was commissioned to run focus groups and co-create with arthritis sufferers to provide insights and shape a novel app to track goals and celebrate successes. The app, launched in 2021 to great success!

How do parents see their roles in keeping their children healthy? Helpfully performed in-depth interviews with dozens of parents to understand their attitudes and experiences,. We also explored the unmet needs for content, community, and health & wellness care.

How can we make quantitative data and qualitative stories more consumable? Helpfully created a digital platform for communicating annual progress for the UN’s Sustainable Development Goals (SDGs) — all with the goal of improving global development.