Helpfully exists to support people and companies in bringing the future closer.
We believe that business can be more human.
Humans are understandable but not predictable. As soon as you think you have them figured out, they do something weird or idiosyncratic. Helpfully embraces and celebrates human idiosyncrasies, biases, baggage, heuristics, and logical fallacies.
We love to investigate how people behave in various situations — Their social lives, technology-laden tools, infrastructure, and underlying cultural meanings. The dynamics at play can sometimes confound, complicate, and contradict that which is purely rational.
In order to help leaders get in touch with the human side of their business, we created our network model. No one team can do everything. So we don’t have one team. We have many.