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Perspectives Blog

We are researchers at heart. We want to understand what makes people tick, what motivates them and helps them change their behaviors. We love forming and testing hypotheses, so we can quickly experiment to find what works to empower people, patients, customers, and employees.

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How will transportation change in the future?

Future transportation promises greater safety, information resources and much faster connectivity to prevent injuries from traffic crashes and improve the commuting experience. Drones, driverless cars, and Artificial Intelligence (AI) will seamlessly coordinate and transport goods and people for very little cost. The demands for faster, more efficient commuting options are driving the development of flying taxis for urban areas.
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VUCA, A Model for the Future

During the past few weeks, times are more uncertain than ever in our lifetime. The unexpected impacts from Coronavirus pandemic introduced unprecedented challenges to our economy, health, safety and livelihood. The interdependencies on supply chains for life-saving ventilators, masks and healthcare workers introduced complexities not imagined previously. Although we have had to quickly adjust and make changes to the way we live and conduct business, we must adapt for a future that looks quite different than today.
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Abusability Testing

Today’s world, with digital technology everywhere, inspires people to pay attention to usability. Usability testing is the art and science of measuring if someone, who has some task, can use a thing to get their task done. Can a person do a thing? That’s usability.And remember, usability is not pass/fail. It’s a matter of degree, so things are relatively more usable. Or less. We can’t define an ultimate end point — something that’s usable can always be made more so.
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3 Startups Innovating in Primary Care Experiences

Uncover the critical issue plaguing primary care: the frustrating and disjointed experience. Discover why doctors and consumers alike are troubled by high patient volumes, complicated insurance, and operational inefficiencies. Explore the need for change in healthcare.
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Improving Healthcare Productivity

McKinsey’s 2019 Healthcare research report highlights how much “low hanging fruit” there is in the healthcare delivery system in the U.S. The report emphasizes why and how hospital operators should focus efforts on improving the team’s productivity rather than making large-scale financial investments in cutting-edge technologies or new operating models.
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Have you seen the wall?

Have you seen ‘the wall?’ We see the wall frequently. It’s a common moment on our visits to clinics and hospitals and other sites of care. On our research visits, Helpfully often begins our field work with a tour around healthcare facilities and we observe key moments in how patients and professionals navigate the spaces and get things done. What happens when? Where does a person go next? What’s ‘on stage’ and ‘behind the scenes’? Sometimes, we already know some of the pain points or a breakpoint in the patient journey. In other cases we get more latitude to explore and discover breakpoints.
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