Helpfully assists companies to understand and prepare for change.
We are living through a time of explosive change. Economic and political developments, technological progress, and evolving consumer behaviors and attitudes are opening new spaces and suggesting possible new value chains.
We investigate how people live, work, save money, exercise, eat, heal, and thrive. So that companies can can find and retain customers, deliver exceptional products and services, and build cultures that provide good jobs and returns to society.